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Leadership is the ability to make others to follow you. A leader has a clear vision and can articulate that vision into action. To achieve the vision, a leader must communicate the vision to his followers in a very clear and passionate way, motivating and guiding them. Effective leadership doesn’t require technical or intellectual capabilities, but an attitude and behaviors relating to humanity are required for good leadership. Leadership has produced theories of traits, behavior, situational interactions, power, vision, charisma, knowledge, and intelligence. Leadership is concerned with decision-making and action relating to the fulfillment of the vision. The leader has to act on the basis of not only vision but also has to keep in mind the culture and reputation of the organization he is concerned with. A leader's working methods may be influenced by his own personality and traits, which differ from those of a leader.               ...

A I Need to Formulate a Strategy In today's business world, there is an initial propagation of product launch and an advertisement produced at war level leaves an impact on customers. There is completion to inscribe the brand image and brand name into the target customer in its selected niche area. Advertisements directly related to sales serve three purposes: building awareness of the product, establishing brand equity, and generating sales. An increase in sales and profit is directly related to the idea, product service involvement, and advertising investment.in advertising increases the intensity of increased demand or creates consumer loyalty. This loyalty of customers holds the demand, pointing to its falling with a minor rise in price. This is an impact of advertising on sales. The advertisement makes the consumer familiar with the product name, so he is not reluctant to buy the product when the salesperson visits. Advertisements significantly fix the brand image and cr...

Handwriting Analysis : An Overview Graphology is handwriting analysis exhibits where there is slight change in a person's mood. Handwriting to help understand individuals' nature and personality, positive and negative traits and behaviour, and much more as he writes and tells his case story.  This is a polygraph that reads out the complete self-guided directly by the brain. Handwriting differs from person to person and depends on situations and circumstances. Many times, the person's handwriting may be noticed to have a slight change in accordance with the mental pressure he is undergoing or, otherwise, he is in a light mood. Graphology is a secret lie held between the lines. And this script reveals the character, strength, and weaknesses of the person whose handwriting it is.   Handwriting analysis, or graphology, is an art of interpreting human personality by reading their handwriting. The handwriting expert is not a fore-teller nor reveals the past, but can reveal...

  As an individual we lack many qualities and put ourselves in trouble. A tiny blunder keeps us out of the track and the way of promotion towards life is discouraged. We drastically fail in the attempts of getting a better person and fail reaching the appointed goal in life. Do we consider ourselves as a human being, we rude towards ourselves and our fellowmen? Human being is described as a species, distinguished from other animals by superior mind, power of articulate speech, and upright attitude. The Leaders are called to lead but the Leader must be good human being to lead the team. A Leader is only the person who can achieve the most from the employees in any Corporate or Organisation. He knows the potentiality of each member, and works to extract in an effective way. A Leader, who is in the shoe of the Human Being can be a better Leader and lead the Team effectively. Describing a leader, we can say that the Leader is the one who leads the Team and also stays behind the...

  Color psychology suggests that different shades of colors could have a wide range of effects, from boosting your moods to causing anxiety. But can the colour of the products you purchase say something about your personality trait ? For example, could the color of the car you bought somehow relate to some underlying personality traits or quirks? Your colour preferences when buying items might say something about the type of image you may be trying to project.  Color preferences, from the clothes you wear to the car you drive, can sometimes make a statement about how we want other people to perceive us.  Other factors, like age, and gender also have an influence in your  choice of color you make. White : As many of our readers have suggested, the colour white can feel fresh and clean. The colour is often used to evoke a sense of youth and modernity.  Black : Our readers often describe black as a "powerful" color, which might be the reason why black is...

  Color Psychology as Therapy Using secure shades between absolute conditions is a great benefit. Each color describes the person's personality according to the color he selects. Deep down in the innermost part of your unconscious mind, you are prompted to get into your favourite selective color, which in turn speaks about your persona. In a lifetime, a person may have different favourite colors depending on the ups and downs of their life. Researchers and experts have made important discoveries and observations about the psychology of color and the effect it has on moods, feelings, and behavior. Colors in the red area of the colour spectrum are known as "warm colors" and it include red, orange, yellow.  Warm colors evoke warm emotions, ranging from feelings of warmth and comfort to feelings of anger and hostility.   Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but c...

  Motivating yourself is a bit difficult, but not impossible. For achieving the set goal, motivation is extremely necessary, whether it is concerning weight loss, study, work, etc. You are required to set a goal first to achieve it. Make a clear, actionable end goal that you can pursue and achieve. Once the goal is set, there are only two possibilities – whether you drop in the middle, thinking it is tough, or you target and determine to achieve it. Motivation gives you that extra push to get your job done. You need to have a clear plan and visualize obtaining your goal. After having this clear visualization, for self motivation you are required to decide ahead of time how you will deal with setbacks. There are plans for problems and obstacles before they occur. This will prepare you to deal with them instead of letting them get in the way of your work. You have to plot your progress to determine its finish point. It is not available easily and doesn't always com...