Strategy : Reliability on Profit Achievement
A I Need to Formulate a Strategy
In today's business world, there is an initial propagation of product launch and an advertisement produced at war level leaves an impact on customers. There is completion to inscribe the brand image and brand name into the target customer in its selected niche area. Advertisements directly related to sales serve three purposes: building awareness of the product, establishing brand equity, and generating sales.
An increase in sales and profit is directly related to the idea, product service involvement, and advertising investment.in advertising increases the intensity of increased demand or creates consumer loyalty. This loyalty of customers holds the demand, pointing to its falling with a minor rise in price. This is an impact of advertising on sales. The advertisement makes the consumer familiar with the product name, so he is not reluctant to buy the product when the salesperson visits. Advertisements significantly fix the brand image and create a significant product positioning. As an advertisement has a direct impact on sales, the strategy incorporated into the sales and marketing division had a direct impact on increased sales.
The above promotional tools are targeted at the potential customers of the product. In this context, it is imperial to know how the potential target customer feels about the company and its products. Most companies measure its effectiveness through awareness surveys and tracking studies. They want precise and concrete evidence that marketing investments are paying off.
Different measurement tools are being used to estimate the sales efforts. The most important thing is the strategy of the sales being enforced in the field. If systematic and strategic planning are enforced, it gives birth to profit generation.
The strategy incorporates the training of the sales person, equipping him with the management tools e.g. Kinesis, time management, communication and language skills (ways to speak in different ways and convey messages), Total quality management, reengineering, change management and other motivational training at the stipulated intervals. The benefit will be increased scale, which will save time while also increasing customer and revenue.
Steve W Martin's article "Why Sales and Marketing are at Odds or Even War" - A sales person needs to formulate a strategy based on the people who are his prospects. They need intuition to know "what to say" and "how to say" in a competitive situation.
He considered strategy incorporation important in his articles. Before sales, one needs to know how many people are involved with the designation or, in particular, the role considering the hypothesis about the selfish intention that motivates customers to buy. He also says, interviewing customers to gauge their behavior, and finally, he speaks of appraising: when a deal is lost, why, when, how, in which circumstances it was lost, all questions answered will restrict or reduce the failure in the future.
Danney Landigham, in his article "The New Since of Sales Force Productivity" (Sept.2006, www.hbr.org) says that sales leaders reinvented the new approach to respond to the challenge in the market environment. They focused on the art of selling, not only gut feelings, data analysis, processes and tools to analyze and pursue sales. In spite of hiring talented salespeople, they used the existing sales representatives and got a growth of 50% per sales representative.
Assessment Integration:
Periodical assessment is ultimately necessary for cause and customer feedback to show the cause of profitability or its decline.
The strategy fails when the operative part is neglected in its norms. Companies now have their own corporate marketing divisions that are solely responsible for corporate communication with clients, as well as maintaining the bond with customers by sending them company gifts on occasion.
They are taking an incorporated stand with their strategy building and brand image building. It is the inability of companies to achieve long-term profitability due to a lack of adequate information and assessment.
